>Business School students all set to enter Bollywood

>After management guru Arindam Chaudhari, who created a mark in film production with “The Last Lear” and “Do Dunni Chaar,” a group of business management students at one of the premier B-Schools in the country are ready to follow suit. Friday Night Productions, a venture of students at Indian School of Business, is all set to debut in the hindi film industry with “Buddha in Traffic Jam,” a mainstream political thriller, based on the life of a business school student Vikram Pandit.

“It is always believed that business students have nothing to do with film making. But right from marketing and raising money for the film to its promotion and publicity classifies as a job of a business management student. Also, we are no less in creativity,” Ravi Agnihotri, one of the student members of Friday Night Productions told PTI.

With a star cast that includes veterans like Anupam Kher and Pallavi Joshi, along with actors Arunoday Singh and Mahi Gill, “Buddha in traffic jam” went on the floors in February this year. “We have not just raised the money for the film but have also ideated upon the script. We were working over the project since June last year,” informs Agnihotri, who further says that his journey has been great so far.

“We look at film making as a business, which is profitable and sustainable as it has a great entertainment value,” adds Agnihotri. In the trend set by blockbusters like “Rang De Basanti” and “3 Idiots” to highlight a social issue in the set up of college, brimming with youth, “Buddha in Traffic Jam” brings to celluloid the problems of intellectual terrorism, contemporary naxalism and political nexus in the backdrop of a college set-up.

The story of Vikram Pandit, a student of the Indian Institute of Business, reflects different problems faced everyday by the deprived in India. Vikram offers a modern day solution to all of these nuances. Directed by “Chocolate” fame Vivek Agnihotri, “Buddha in Traffic Jam” film, says the students presents a radical business model that can effectively replace stagnant policies to deal with the social, economic and political problems in the country.

Source: The Economic Times (Online Edition), April 7, 2011